Built to ship.Proven in production.
Tested in live ventures. Ready for yours.
For founders who want AI that actually works.
Tell me about your business. I'll tell you where AI fits, and where it doesn't.
PreferrAppAn iOS app that learns your palate, then finds the specialty roasters worth your time.
MarketplaceSpain's gluten-free marketplace, providing people with celiac disease the quality products they deserve.
Previously, AI projects for
The point of view
Not AI everywhere. Just where it works.
Most companies don't need an AI roadmap. They need two or three workflows that work. And someone who'll tell them which ones aren't worth doing.
How I work
Three stages. Run them as a sequence or pick the one you need.
AI Opportunity Audit
I get to know your business first. What you're trying to grow. What's slowing you down. What's already working. Then we turn that into a prioritised plan of AI implementations sized to actually ship. What to build first, what can wait, what to skip.
AI Implementation Build
I ship the workflows we picked. Same patterns I've already shipped in Preferr and Glend. Production code, documentation, and a real handover so your team owns it the day I leave. Scope is locked to the audit. Anything new is a written change order.
AI Operations Retainer
Once your team owns the build, this is optional. For teams who want a thinking partner on quarterly improvements and small experiments. Monthly, cancel anytime.
Where AI actually does the work
Two live businesses. Same operating model, different industries.
PreferrAppAn iOS app that learns your palate, then finds the specialty roasters worth your time.
AI inside
Roaster outreach and Bean catalogue run on a schedule.
See case study
MarketplaceSpain's gluten-free marketplace, providing people with celiac disease the quality products they deserve.
AI inside
Bakery outreach and Product catalogue run on a schedule.
See case study
Background across Board of Innovation and Barça Innovation Hub, working on AI and innovation.
Selected projects
- Nestlé. Autonomous innovation engine.
- Walmart. AI transformation strategy.
- FC Barcelona. Scouted and deployed startup tech inside the club, via Barça Innovation Hub.
Other clients: Heineken · KPN · Pierre Fabre · JDE · Valmet · Neste.
The conversation
Get to the bottom of what you actually need.
30 minutes. No deck. Free.